Sr. Marketing Automation and Operations Manager

Job Locations US
Job Post Information* : Posted Date 2 weeks ago(1/24/2023 10:49 AM)


This is a US Remote Opportunity

Cradlepoint was born in Boise and built for wireless. We are a team of authentic, hard-working, and innovative people driven by a shared vision to Connect Beyond the limits of wired networks. We help customers — big and small, across industries and around the world — utilize LTE and 5G cellular technology to connect people, places, and things, anywhere. We’re at the forefront of the Wireless WAN and 5G — the next big waves in networking — and we remain as hungry and humble as the day we started. If you’re hungry to be part of something big, come join us.


How Will You Contribute to the Company?

Cradlepoint, a privately held and fast-growing global leader in cloud-based LTE and 5G networking solutions, is looking for a Senior Marketing Operations Manager to join our global marketing team. We are looking for a candidate who will use their deep Martech knowledge to construct, maintain, and leverage our core marketing stack capabilities to optimize the execution and automation of marketing activities. Reporting to the Director of Marketing Operations as part of the larger Marketing team, you'll collaborate cross-functionally with other teams within the organization (demand gen, field marketing, sales development, ops, etc.) and key stakeholders across the marketing org of demand, product, creative and others. The ideal candidate will have proven experience tackling complex problems, project management, and presenting to stakeholders in a clear and concise effort. If you are passionate about technology – you love building thoughtful, scalable processes to improve the customer experience, this is the position for you. 


What Will You Do?

  • Manage the marketing operations tech stack, including alignment with stakeholders on strategy, partnering with engineering on technical implementation, and maintaining tools
  • Manage critical business processes such as governance, attribution, enrichment, and record assignment within Martech platforms to improve and scale our marketing infrastructure
  • Work with Demand Generation/ABM team to support tactic creation, Digital marketing to implement web forms and track UTM parameters, Sales Operations on lead handoff through, and Business Systems on reporting needs
  • Optimize existing Martech stack, inform on technology strategy and infrastructure, and lead implementation and integration of new technologies working closely with our IS/IT team
  • Manage end-to-end design, documentation, and execution of marketing automation programs in the Marketing Automation Platform (e.g. email nurture, webinars, gated assets) 
  • Build templates and reusable processes to help our marketers create more efficient tactics
  • Explore data to find trends, identify potential data issues, monitor Lead Lifecycle progress, and spot areas for improvement in processes and data quality
  • Uncover hidden opportunities for the improvement of processes and data. Proactively find blockers and challenges to our growth, then take the initiative to solve them
  • Develop and document best practices approach for gathering and analyzing data to identify performance indicators, prioritization, and optimization strategies
  • Demonstrate ability to be a highly effective communicator, organized project manager, and strong team player


Minimum Qualifications:

  • Bachelor of Arts or Science in marketing, information systems, business, economics, or a related discipline
  • Five plus (5+) years in a marketing operations/analytics role at global B2B companies
  • Proficient with enterprise marketing automation tools - with Marketo, Bizible, PathFactory, and Google Analytics. Marketo Certification is a plus
  • Strong diagnostic skills to identify and address gaps related to platform integrations or data flow process
  • Deep understanding of lead and demand generation, revenue attribution, and customer lifecycle
  • Deep knowledge of Marketo best practices on lead scoring, nurture streams, and lead conversion optimization
  • A subject matter expert supporting tool selection, usage, troubleshooting, configuration, and enablement
  • Experience with marketing attribution models, reporting, and tools (e.g. Bizible, Full Circle Insights, Demand Base, or Sendoso)
  • Well-versed in demand funnel implementation and translating from marketing to sales
  • Strong analytical skills, proficiency in marketing measurement and reporting
  • Ability to work effectively in a fast-paced, rapidly evolving growing environment with the ability to work under pressure and meet tight deadlines

Bonus Points: 

  • Database proficiency with SQL, Excel, and Tableau

Note: Did you know that women and other marginalized groups often hold back on applying to jobs if they don’t meet 100% of all listed requirements? We don’t want you to hold back! If you don’t check every single box above but still feel like you could successfully do the work, we encourage you to apply! We’d love to connect and see how you could add to our team.


Why Cradlepoint?

At Cradlepoint, we’re one team - all in on inclusion. Celebrating the uniqueness of our individual team members across the globe helps us build diverse teams where we all can thrive. Our connected, community-focused culture enables each one of us to perform at our best and fully be ourselves.


Our Cradlepoint values drive everything we do:

  • Stay humble and hungry: Be a curious learner, resilient, and competitive.
  • Don’t point a finger; lend a hand: We are one team! Communicate, provide support, and lift others.
  • Make a difference: Prioritize, innovate, differentiate, and think big for customer success. Make a difference in work and in our communities.
  • Keep it simple: Eliminate complexity. Reduce time to value.
  • Enjoy the ride: Celebrate – appreciate – grow.
  • Trust, Respect, and transparency: Be ethical, data-driven, respectful, and straight shooters who share openly.

We are creating the future of global connectivity & community. Come join us. You belong here.


Compensation and Benefits at Cradlepoint

At Cradlepoint, we know that our people are the key to our success. We offer a competitive compensation and benefits package to help with your individual needs and goals.


Your Pay:

The salary range for this position is listed below.  The actual salary offered is dependent on various factors including, but not limited to, location, the candidate’s combination of job-related knowledge, qualifications, skills, education, training, and experience.

  • $97,134 - $157,500

Your pay also includes the opportunity for an annual bonus. This variable pay opportunity is dependent upon the attainment of agreed to goals and objectives as determined by Cradlepoint’s Senior Leadership team. Certain eligibility and pro-ration rules apply. 


Your Health:

Cradlepoint offers excellent, competitive employee benefits, such as: subsidized, nationwide PPO medical benefit options including a low-deductible Point of Service Plan and a qualifying High Deductible Health Plan (HDHP), with a generous company-provided HSA contribution. For California employees, we offer a subsidized HMO option through Kaiser. Cradlepoint also offers subsidized dental and vision coverage.


Your Financial Security:

We invest in both your short and long-term financial wellbeing. Cradlepoint’s 401(k) plan has a 4% company match and immediate vesting. Employees will also receive company-paid employee basic life and AD&D insurance and company-paid disability benefits.


Your Time:

Your work-life balance is important to us. Cradlepoint provides generous paid time off, including: 15 days of Flexible Time Off (FTO), four paid quarterly well-being days, and 11 paid annual holidays (includes nine company holidays and up to two floating holidays).  Please note that an employees FTO balance and floating holidays may be prorated in the first year, based on start date.   Cradlepoint also offers paid maternity-leave benefits and six weeks 100% paid family leave for all employees. 


Additional Benefits:

Cradlepoint offers other company-paid benefits such as a comprehensive Employee Assistance Program, a free Headspace membership, LinkedIn Learning access, Talkspace mobile therapy, and volunteer paid time off.





Cradlepoint’s Diversity, Equity, Inclusion, and Belonging mission is to create an inclusive work environment where all employees’ differences are celebrated, their thoughts matter, and everyone feels safe to bring their authentic selves to work. We’re proud to be an equal opportunity employer and aim to attract, develop, and engage top talent from a diverse candidate pool. It is our policy and commitment to provide equal opportunity employment for all persons and not discriminate in employment decisions by placing the most qualified person in each job, without regard to any other classification protected by federal, state, or local law.


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